These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are website used properly, users can gain better experiences.
I look forward to seeing how the streaming industry develops in the future.